Marketplace advertising · Data · Rule sets

More revenue.
On every marketplace.

Hi, I am Micha

Freelance performance marketing manager based in Berlin. I build and run advertising accounts on Amazon, eBay, Otto and Google — following a rule set of my own rather than gut feeling. For retailers who want to sell, and for service businesses that need enquiries.

Free intro call See what I do
Platforms Amazon eBay Otto Google Ads
7+
Years of experience
20+
Clients served
4
Channels & marketplaces
Services

What I do for you

No off-the-shelf package. I look at where you stand and cut the offer to fit your channels and goals. Usually it is a selection from the list below.

Amazon Ads
Sponsored Products, Brands and Display. Campaign build, structure and ongoing optimisation — for Seller and Vendor accounts alike.
SP · SB · SD · Seller & Vendor
eBay Ads
Basic, Premium Smart and Premium Manual are three campaign types with three entirely different logics. I build cluster structures instead of one blanket percentage campaign.
Basic · Premium · Clusters
Google Ads
Search, Shopping and Performance Max. Clean campaign structure and clear bidding targets — whether the end of the funnel is a sale or an enquiry.
Search · Shopping · PMax
Rule-based bid management
I calculate bids from revenue per click and your target ACOS, not from gut feeling. With upper and lower limits, capped step sizes and a log entry for every change.
Rule set · Bulk · Logged
Listings, content & SEO
Keyword research, titles, bullets, A+ content — in several languages where needed. Plus ad copy and website copy when that is where the lever sits and not in the account.
Amazon · eBay · Otto · Web
Tracking & measurement
Conversion tracking, GA4 and Tag Manager. No algorithm steers properly without clean signals — which is why this comes before everything else.
GA4 · GTM · Conversions
Analysis & strategy
Monthly reports that prepare a decision instead of stacking numbers. Plus competitor and channel analysis when a new marketplace is on the table.
Report · Audit · Roadmap
Marketplace operations
More than advertising: FBA replenishment planning, price maintenance, international listings — and the paperwork when Amazon takes a listing down.
FBA · Pricing · Compliance
Automation & tooling
Bulk files, scripts, product data feeds and rule sets. Where a task repeats every week, I would rather build it properly once.
Bulk · Scripts · Feeds
No package fits exactly? I will put together an individual offer — free and without obligation.
Request an offer
About me
Michael Hilse
Photo to follow
Michael Hilse
Berlin · Remote or on site

From engineer to performance marketer: after studying industrial engineering at TU Berlin, I quickly realised that what fascinates me most is the intersection of data, strategy and digital sales.

The name AMZing has been around since 2018, back then as a group of freelancers focused on Amazon. Today I run AMZing as a sole proprietor and have extended the offer to eBay, Otto and Google Ads.

For over seven years I have worked with German and international brands and retailers — in German and in English, on accounts across several European countries. You always work directly with me. No account manager, no junior team in the background.

Not every account sells products. Part of my work is for service businesses, where the end of the funnel is an enquiry rather than a shopping cart. Steering those is a different craft — and I know it from both sides.

Own projects

What else I am working on

Two things that are not client work — but that show best how I work.

OctoPilot
Co-founder · closed beta
eBay only lets you change bids row by row, or in one blanket step across many targets. No ACOS logic, no rule-based mass editing, no clean bulk control. OctoPilot closes exactly that gap — a bid management tool for eBay Sponsored Ads that I am building as co-founder. The rule set behind it is the same one I run in client accounts.
octo-pilot.com
eBay Ads – No Bullshit Guide
Ongoing video series on YouTube
A series explaining eBay Ads from the ground up — throughout on a real account, not a demo environment. Theory first, then the live data. No claim about the platform that I cannot back up. If you want to know how I work, you can watch me before we ever speak. The series is in German.
To the channel
Process

How we work together

Four steps from the first conversation to ongoing optimisation.

01 — Introduction
Free intro call
We talk through your situation, goals and channels. Openly and without sales pressure.
02 — Analysis
Account audit
I go through your accounts, listings and tracking and tell you where the levers are — including when the honest answer is that the effort is not worth it.
03 — Offer
Individual package
You get a tailored offer. No standard package, only what actually fits.
04 — Delivery
Optimisation & reporting
Direct implementation, every change in the account logged. Plus a report that prepares a decision instead of stacking numbers.
Working together

How billing works

So you do not have to guess. Which form it takes we settle in the intro call.

Monthly retainer
Ongoing support with a fixed scope. The usual form when an account runs continuously.
Fixed-price project
For self-contained tasks: account build, audit, a listing package, launching on a new marketplace.
By the hour
When the scope is not clear up front, or when it is only about individual questions to begin with.
Performance share
On request, in addition, tied to a goal we agree on beforehand.

No minimum term. Cancellable monthly to the end of the month. Payment due 14 days net.

Contact

Ready for more performance?

Tell me about your project. I will get back to you within 48 hours.

Request an offer

Or directly: michael.hilse@amzing.eu