More revenue.
On every marketplace.
Hi, I am Micha
Freelance performance marketing manager based in Berlin. I build and run advertising accounts on Amazon, eBay, Otto, Kaufland and Google — following a rule set of my own rather than gut feeling. For retailers who want to sell, and for service businesses that need enquiries.
Proof I document a real account in a video series — structure, bids, results. To the series
What I do — in the order you need it
No off-the-shelf package. I look at where you stand and cut the offer to fit your channels and goals. Usually it is a selection from the list below.
Marketplaces
Amazon Ads
eBay Ads
Further marketplaces
Search & control
Google Ads
Rule-based bid management
Listings, content & SEO
Tooling & evidence
Tracking & measurement
Analysis & strategy
Automation & tooling
A real account, documented in public
A series that explains eBay Ads from the ground up — throughout on a real account, not a demo environment.
eBay Ads – No Bullshit Guide
Structure, bids and results episode by episode. Theory first, then the live data — no excerpt, no before-and-after screenshot.
No claim about the platform that I cannot back up. If you want to know how I work, you can watch me before we ever talk.
To the channel
OctoPilot
eBay only lets you change bids row by row, or across many targets at once. No ACOS logic, no rule-based bulk editing, no clean bulk control.
That is the gap OctoPilot closes — a bid management tool for eBay Sponsored Ads that I am building as a co-founder. The rule set behind it is the same one I run in client accounts.
octo-pilot.comMichael Hilse
From engineer to performance marketer: after studying industrial engineering at TU Berlin, I quickly realised that what fascinates me most is the intersection of data, strategy and digital sales.
The name AMZing has been around since 2018, back then as a group of freelancers focused on Amazon. Today I run AMZing as a sole proprietor and have extended the offer to eBay, Otto, Kaufland and Google Ads.
For over seven years I have worked with German and international brands and retailers — in German and in English, on accounts across several European countries.
Not every account sells products. Part of my work is for service businesses, where the end of the funnel is an enquiry rather than a shopping cart. Steering those is a different craft — and I know it from both sides.
What “directly with me” actually means
- Who answers
- I do. No account manager passing things on, no junior team doing the work.
- How fast
- Within 48 hours on a first enquiry. On a running mandate, the same or the next working day.
- Who works in your account
- I do, with my own access. Every bid and structure change is logged and open for you to read.
- What happens when I am away
- I tell you in advance and leave the accounts in a state that runs without daily intervention; you can still reach me. What I do not offer is a stand-in who knows your account as well as I do. That is the honest flip side of always dealing with the same person.
How we work together
Four steps from the first conversation to ongoing optimisation.
Free intro call
Account audit
Individual package
Optimisation & reporting
How billing works
So you do not have to guess. Which form it takes we settle in the intro call.
Monthly retainer
Fixed-price project
By the hour
Performance share
No minimum term. Cancellable monthly to the end of the month. Payment due 14 days net. Which form fits your case is something we settle in the intro call — my recommendation usually goes to a package or a share, because then both sides are chasing the same goal.
When I am not the right fit
Better settled now than in the third conversation.
- When less than €300 a month is available for the work. Below that I no longer take on mandates — not on principle, but because neither a clean structure nor ongoing management can come out of it. You would be paying for activity rather than effect.
- When advertising is not what is actually broken. If listing, price, reviews or availability are off, paid traffic only amplifies what already does not work. I say so in the audit — including when the honest answer is that the effort is not worth it right now.
- When you need a team. For very large accounts with daily coordination across several countries and channels, an agency with cover arrangements is the better choice. I work alone — that is the advantage and the limit at the same time.
- When guaranteed results are expected. I do not promise a revenue increase within X weeks. The platforms decide on delivery and pricing themselves, and there is no honest way to forecast that.
An advertising budget from around €1,000 per month makes management considerably easier, because only then does enough data accumulate to calculate bids rather than guess them. That is a recommendation, not a condition — with a narrow range, less can work too.
What usually comes up before the first call
How do we measure whether it works?
That is the first question I ask you — and it has more than one right answer. For one business success means more revenue, for another a higher contribution margin at the same revenue, a particular ACOS, more qualified enquiries, entering a new country, or organic growth that holds up once advertising stops.
Some of those goals pull against each other: chasing maximum revenue means a different course from steering on margin. So before the first change we fix which number counts and the corridor it should stay in. Everything else follows from that — and that is what you can hold me to.
What does working together cost?
Ongoing management starts at €300 per month for a single product group or site; with scope and number of channels it grows from there. Individual hours are €90. Defined pieces of work — account build, audit, launch on a new marketplace — get a fixed price, with a success share on top if you want one.
You get an offer after the audit, because before that there is no honest way to say how much work your account needs. The intro call and the first look into the account cost nothing.
How long am I tied in?
Not at all. There is no minimum term, you can cancel monthly to the end of the month. Realistically a restructuring needs two to three months before the effect can be read cleanly — but that is an expectation, not a contract.
Do I need a particular advertising budget?
There is no hard floor. From around €1,000 per month management gets considerably easier, because enough clicks and orders accumulate to calculate bids rather than estimate them. Below that every decision takes longer, because the data is thin. It is not impossible.
What happens to my account if we stop?
It stays yours, in full and without a waiting period. I work with access you grant and can withdraw at any time — never through an agency account you would later have to extract your campaigns from. Campaign structure, naming logic and rule set live in your account.
On handover I write up for you or your successor how the account is built and what the ongoing decisions hang on. I have done that on closed mandates too.
Ready for more performance?
Tell me about your project. I will get back to you within 48 hours.
Free intro callPrefer to write? The button opens a mail with the three questions that come up first anyway.